Podcast

Baidu looking to go beyond Web searches

Updated: 2011-06-30 11:06

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Baidu Inc, the most popular search engine in China, introduced a service on Wednesday that will make it easier for users to access content they have searched for on mobile devices.

The step is intended to fend off competition from rivals such as Tencent Holdings.

The mobile "box computing" service, as Baidu calls it, takes users directly to games, e-books, music or other content they have searched for instead of showing a list of Web pages containing links to that content. With it, Baidu is trying to bring a variety of Internet services to its basic search engine.

"Giving users better searching experiences with 'box computing' will help us gain more market share," said Yue Guofeng, general manager at Baidu's mobile Internet division.

Baidu is using the service to stay ahead of competitors such as Tencent and the US-listed Qihoo 360 Technology Co, analysts said.

Tencent, which owns the instant-messaging service QQ - one of the most popular applications in China - has been working with software developers to add various Internet offerings to its main product. Qihoo has adopted a similar approach.

"The three companies all have a large number of users, and by providing diversified services on their own platforms, they can monetize their large user bases," said Fang Li, an analyst at Analysys International.

Baidu said earlier this month that it will invest $306 million in Qunar.com, a Chinese online travel website. Yue said the step is intended to add more to Internet services offered by Baidu.

Tencent has also poured billions of yuan into investments this year. The money has gone into e-commerce, online travel, movies and other products and services.

Similarly, the companies have all begun offering "open platforms" as a means of working with service providers and application developers to diversify the services found on their websites.

In the first quarter of the year, Baidu handled 36 percent of Internet searches coming from mobile devices. Following it were Easou.com, which handled 19 percent of those searches, Tencent's Soso.com, which handled 14.7 percent and Google, which handled 11.5 percent, according to Analysys International.

The company expects the number of searches through mobile phones will overtake those made through PCs in three to five years.

There has been speculation that Baidu is trying to devise an operating system for mobile phones that will be built on Google's Android system, but Yue declined to comment on the matter.

Questions:

1. What did Baidu Inc introduce?

2. What is it called?

3. What does it do?

Answers:

1. A service that will make it easier for users to access content they have searched for on mobile devices.

2. Mobile "box computing" service.

3. It takes users directly to games, e-books, music or other content they have searched for instead of showing a list of Web pages containing links to that content.

（中國日報網(wǎng)英語點津 Helen 編輯）

About the broadcaster:

Nelly Min is an editor at China Daily with more than 10 years of experience as a newspaper editor and photographer. She has worked at major newspapers in the U.S., including the Los Angeles Times and the Detroit Free Press. She is also fluent in Korean.