People will feel the impact of artificial intelligence (AI) in their daily lives in the next three to five years and one important consideration is how to put human value in front of the machine algorithm so that AI could be used for mankind's benefit, said Li Ya, CEO of Yidianzixun, in Wuzhen, Zhejiang province, on Sunday.

"Our understanding of consumers, our product's uniqueness and more importantly, our idea of what is important in the evolution of mobile reading will help us become more competitive," Li said in an interview with China Daily Website.

Established in 2012, Yidian, a media platform, claims to be based on a combination of machine recommendation and people's active expression of their interests.

The Beijing-based company received the license for internet news information service, the first one issued since new regulations came into effect in June.