The province is also seeking innovative ways to attract tourists by offering them diverse and exclusive experience. For instance, luxury hotel resorts are introducing cultural and educational programs to accommodation, which somewhat reflects Hainan's ambition to turn itself into the Dubai of China.

China also plans to further extend the offshore duty-free shopping policy in Hainan to cover all outbound tourists. Hainan has already had one of the world's largest duty-free shopping centers and it's now the fourth island in the world to pilot the policy.