Over the past decade, many Chinese films that have earned massive amounts at the box-office and broken records in the domestic market have often flopped in North America.

With the aim of taking Chinese films to a global audience, Cinedigm, a leading independent content distributor in the United States, plans to enter strategic alliances with six Chinese movie and television companies. What is the biggest challenge Chinese films face in terms of going global? Easy Talk speaks to Chris McGurk, a veteran who has worked in the US movie and television industries for more than 30 years, now chairman and CEO of Cinedigm, and
Bill Sondheim, president of Cinedigm's Entertainment Group.

Host: Hu Zhe

Guest: Chris McGurk & Bill Sondheim

Camera: Wang Yuxi & Qiao Yuhao & Sun Weiwei

Editing: Yu Xiaoou

Subtitles: Yang Xiaoyu (Intern)

Producer: Hu Zhe

Executive Producer: Feng Minghui

About Easy Talk:

Easy Talk is a talk show program covering the latest living-related issues in today's China. Foreigners living in China are invited to share their life experiences and observations on a variety of light topics. The discussions revolve around the cultural differences that exist between China and other countries, covering various aspects and the implications they have on China's cultural exchange with the world.