Wang Jun, Party chief of Songyang county, says that local residents should be the main beneficiaries. No matter who wishes to engage in rural revitalization, locals need to be encouraged to take part in building their own villages, he says.

One serious problem for those wishing to promote rural development is how to attract young people return to the countryside. Wang says that this is why he invites architects to build factories producing local foods such as bean curd and rice wine made by drawing on traditional skills.

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