The program is from the Recording China Project program sponsored by the Publicity Department of the CPC Central Committee and the State Council Information Office of China, and co-produced by art institutions and television stations such as Chinese National Academy of Arts, CCTV, China Central Newsreel and Documentary Group.

Famous Chinese director Zhang Yimou is the chief director for the international promotional film while Mo Yan, Nobel prize laureate is the second season's script writer.

The second season of the Century Masters international version will be broadcast in 2019.

Einreinhofer has developed and produced programs for PBS, CBS, ABC, Discovery and HBO. He is also chair of broadcast journalism department at the New York Film Academy (NYFA).