As the market evolved and customer demands soared, the couple finally opened a small chain store at the end of 1993, marking the birth of the Jenny Lou's brand.

At first, the store's main business was fresh food, leaving little room for customers to choose other commodities. After getting suggestions from regular customers, they decided to adjust the business strategy, turning into a supermarket that includes fresh and imported food.

Targeting expats, Lu also arranged the shelving in a manner familiar to foreigners, and kept an eye on foreign customers' shopping preferences.

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