"We would like to introduce Harbin's unique all-season tourism resources and the annually-held Harbin International Ice and Snow Festival," stressed Yan Honglei, director of the tourism and development commission of Harbin City.

As a popular tourist stop, the city received 77.12 million tourists in 2017 and made revenue of 117 billion yuan ($17 billion), according to Yan.

"At present, Harbin has had 31 sister cities in 26 countries around the world. We hope to introduce Harbin to more European friends...and carry out multi-level tourism cooperation," she said.