Film posters celebrate Spring Festival
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For films set to hit the big screen around China's Spring Festival, most will launch specialized posters that reference the festival.
Many of the posters will be set against a red backdrop, a symbol of luck and prosperity in the Chinese tradition, and combine cultural elements like Spring Festival couplets, Chinese New Year's Eve dinner, firecrackers, and paying New Year calls.
Let's take a look at some of these posters.