Also on Tuesday morning, 11 giant digital billboards located in various corners of Times Square displayed messages of Lunar New Year greetings and videos of celebrations around China, including people making dumplings, raising red lanterns and watching lion dances, sharing the happiness and joy with people from around the world.

Organized by China National Tourist Office, New York, the billboard demonstration also featured videos of tourist attractions in China and Chinese cultural elements such as the Peking opera.

Times Square, located in the center of Manhattan, is a major tourist attraction and commercial center in New York and the United States. It draws an estimated 50 million visitors annually with 17 percent of them being global tourists.