Under the theme of "Beautiful China", the project's subthemes will include China Suzhou International Tourism Festival held in places including Tokyo, Singapore and Budapest, showcasing cultural heritage and tourism products of Suzhou, a popular destination in East China's Jiangsu province. 

In Madrid and Seoul, artworks of Longquan celadon will be displayed to present the beauty of Zhejiang's Longquan city, a place famous for its ancient green porcelain art.

In Copenhagen and Wellington, programs centering around traditional Chinese medicine will be held to enhance understanding of traditional Chinese medicine and its integration with culture and tourism.

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