Exhibits you don't want to miss at the 2nd CIIE
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7. Lipsticks in a pan
South Korea cosmetic conglomerate Amorepacific's lipstick cooking show allows the company to introduce its young brand, known for its bold and creative aesthetic, to China. In the show, consumers pick their three favorite lipstick colors and a make-up-artist-turned chef mixes them in a pan to create a new color that is believed to be most suited to the skin tone of the consumer.