Interactive operas are staged in a theater near the square.

The resort will also host a Christmas party featuring gourmet food, bonfires, folk performances and games. Winter sports and performances on a frozen lake will be organized when the weather gets colder.

It has launched packages for family travelers, couples, international students and foreign chambers of commerce that cover entrance tickets, food and entertainment.

"We've already received dozens of package orders for December," Zhou says.

Guests made over 400,000 visits during November and December last year. Numbers peak around Spring Festival, when up to 30,000 people visit daily.

Wtown will host temple fairs and traditional celebrations during the festival, Zhou says.

"Although it's cold, we've prepared so travelers can enjoy unique winter experiences," she says.