The Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area published in 2019 reiterated the support for Macao's tourism and leisure industry.

The inflow of tourists and supportive policies have worked together to expand the tourism market. In 1999 there were only about 9,000 hotel rooms in Macao. Now Macao's hotel room number has reached 40,000, with an average occupancy of over 90 percent, according to the tourism office.

Macao has a unique festival culture, including traditional Chinese festivals such as the Lunar New Year and Dragon Boat Festival, as well as Western festivals such as Easter and Christmas.