"Every DSF we see Dubai at its best," said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment. "The weather is wonderful, and our key partners and retailers across Dubai make an incredible effort to ensure that people from every culture, age and background come together in celebration of their love for entertainment and the opportunity to win great prizes."

"It has always been our aim for this festival year after year, to create memorable moments with family and friends and further enhance Dubai's reputation as a 'must-visit' destination," he said.

If you go:

Date: Dec 26, 2019–Feb 1, 2020

City: Dubai, United Arab Emirates

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