On May 20, 2006, Mianzhu woodblock printing was approved by the State Council to be listed in the first batch of national intangible cultural heritage.

After more than a decade, it has taken a new path driven by the government's poverty alleviation policy, while new elements have been integrated into the ancient culture.

The ancestral skills have prompt a renewal among the young generation to carry on the cause, and they believe this cultural strength is essential in their fight against poverty.

"Mianzhu woodblock pictures are my lifelong commitment. I cannot let this traditional craft perish," Li says.

The story by Zhu Xingxin is translated by Zhang Lei.