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Cultural and lifestyle expo set to see more exhibitors this year

By Zhang Kun in Shanghai | chinadaily.com.cn | Updated: 2020-10-19 16:46
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The upcoming 2020 Yangtze River Delta International Cultural Industries Expo will receive 10 percent more exhibitors than the previous year.

One of the most important showcases of cultural industries, merchandise and lifestyle in the Yangtze River delta region, the expo will take place at the National Exhibition and Convention Center Shanghai from Nov 19 to 22.

This will be the third year Shanghai is hosting the expo, and the exhibition, which will cover a total space of 54,000 square meters, is expected to attract more than 1,000 institutions and corporations from Shanghai and the provinces of Zhejiang, Jiangsu and Anhui.

A special showcase will take place during the expo, featuring cultural products and tourism resources of seven underdeveloped regions assisted by Shanghai.

An online product launch and agency services will also be introduced at the expo as corporations and artists from more than 20 countries will not be able to attend the expo due to the pandemic.

A wide range of forums and livestreaming promotions will take place during the expo as well.

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