According to Zhao Chunyan, director of the Carnival, this year's scenic design centered on canal and railway – two elements revealing the historical location of Lang Park·Station. Seven cultural theme sections ranging from technology, dining and live music to animation, urban life and cinema, offered a diverse array of cultural consumption in the city.

"We hope this Delicacy Carnival will bring delightful cultural events from morning till night. Culture will stimulate consumption upgrading and add more charm to the city of Beijing," Zhao said. "Setting the entire carnival within the cultural creative park, we plan to further boost retail business and provide more exposure for the brands."