In less than three years, the organization called Sheguang Hu's Supermodels has more than 100 branches and 4,000 female members, and has grown into the world's leading platform for aesthetic education for women.

Set up in 2018, the organization represents women of different ages and body types, giving everyone a chance to light up the catwalk.

Hu wants to break with the traditional pattern of fashion discourse belonging to the elite and top brands. In his view, every woman can become a "new runway queen".

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