Hu Kerong, 20, a junior student at Sias University in Zhengzhou, Henan province, is determined to inherit the technique of wheat-straw painting and bring it to more people.

On Oct 19, she shared her story during National Mass Innovation and Entrepreneurship Week, and many viewers expressed their interest and support.

"It is a folk handicraft using wheat straw. However, with rising labor costs and more complex techniques, the price keeps going up," Hu said, adding that it might disappear from public view.

Her parents are masters of wheat-straw art, which was listed as an intangible cultural heritage in Henan province. It is believed to have a history of more than 1,000 years.