Custom-made brands in the current fashion market aim to find their identities among ever-changing fads and marketing strategies.

"Clients who wear custom clothing are now sophisticated and cultured," the designer of Longqingxiang said. "For them, our clothes are not for one particular occasion. They want to be able to wear these items every day. So this is the New Couture."

Coming in with over 70 looks in the Spring/Summer collection, Longqingxiang continues to impress fashion shoppers with its unique aesthetics.