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Humble street snack rides fresh wave of popularity

By ALEXIS HOOI and ZHANG LI in Liuzhou, Guangxi | China Daily Global | Updated: 2022-05-31 09:24
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Students visit a company that makes luosifen at an industrial park in Liuzhou, Guangxi Zhuang autonomous region, in April 2021. [LI HANCHI/FOR CHINA DAILY]

"Our daily production capacity was only about 80,000 to 100,000 packs two decades ago. By 2021, we reached 500,000 packs a day after a new plant was put into production, with a fourfold increase of overall production capacity compared with Chen Bo, general manager of Guangxi Luobawang Food Technology.

Chen Sheng, chairman of Guangxi Shanyuan Food, said, "In April last year, we sold 150,000 to 200,000 packs a day, and now it is stable at about 350,000 packs."

Along with technological and production facility upgrades, the company has set up at least nine sales branches across the country, and links have been formed with major supermarket chains.

The explosive growth helped the company reap sales of nearly 670 million yuan last year, Chen Sheng said, adding that the enterprise aims to break the 1 billion yuan mark this year.

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