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Dior's expo presence strengthens ties with China

By He Qi | China Daily | Updated: 2022-11-12 17:16
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Dior is presenting the plurality of its heritage and virtuoso inventiveness, alongside the other houses of the LVMH group, at the China International Import Expo in Shanghai.[Photo provided to China Daily]

On the first day of the opening of the Dior booth, actress Zhang Keying was invited to the site to explore the Dior universe with the audience.

"Dior has always been the most advanced and elegant for me. Coming here is wonderful, involving both history and novelty. Maybe real elegance is to keep pace with the times," says Zhang.

An object of art and desire, the Lady Dior bag has been reinterpreted for the seventh edition of the Dior Lady Art initiative by Chinese artist Wang Yuyang, whose reinvention was unveiled to visitors in an exclusive preview.

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