The extensive and profound Red Yao ethnic culture and the magnificent terraces complement each other, demonstrating the wisdom of ancient Chinese agriculture. The successful development of agricultural tourism has improved the villagers' incomes and considerably boosted their livelihoods.

The UNWTO began the process of selecting its list of "Best Tourism Villages" in 2021, with the goal of promoting the protection and sustainable development of rural cultural heritage through tourism. In 2022, a total of 136 candidate villages from 57 countries participated in the selection, with 32 ultimately chosen.