South Korean technology company Samsung Electronics Co Ltd is ramping up its localization efforts and looking to capture a bigger slice of China's premium smartphone segment through the launch of its latest flagship handset, the Galaxy S23 series.

The company has inked partnership with Shanghai Disney Resort to open pop-up stores in Disneytown, and to shoot short films with its Galaxy S23 series' cameras. It also collaborated with livestreaming platform Mango TV and tech company Baidu Inc in the field of video content and internet of things.

Samsung has unveiled three new flagship smartphones, Galaxy S23, S23+ and S23 Ultra in China, which feature upgraded artificial intelligence-powered cameras, in a bid to reclaim lost sales as competition in the country's phone market intensifies.

The Galaxy S23 series are equipped with high-resolution image sensors and innovative pixel technology, providing a professional shooting experience for photography enthusiasts.

A report released by market research firm Canalys said the shipment of smartphones in China reached 287 million units last year, down 14 percent year-on-year. This is the first time since 2013 that China's phone shipment has fallen below 300 million units.

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