Destination British Columbia, which promotes the Canadian province as a tourist destination, recently held a promotion event at Nanshan ski resort in suburban Beijing.

China is the second-largest international tourist source market for the province. In 2022, the tourism bureau trained over 1,000 tourism industry personnel in the Chinese market and the live broadcasts about British Columbia's nature adventures attracted more than 210,000 cumulative views.

Destination British Columbia has been working closely with tourism organizations to enrich its social media content, reach potential tourist groups and promote its sustainable tourism products in the Chinese market.

Hu Ying, who's in charge of the bureau's marketing in China, introduced British Columbia's rich skiing resources, well-designed supporting facilities and skiing courses, which can meet the needs of skiers of different levels, including parents and children.

Industry partners exchanged their opinions about tourism development in the post-pandemic era and expressed their anticipation about the recovery of the destination's tourism as China resumes its outbound travel.