Qingdao is gearing up to host the 2023 Shandong Tourism Development Conference from March 26 to 27 as part of its ambitious plan to boost its tourism quality.

With a focus on marine tourism, Qingdao is implementing innovative formats to drive growth and consumption.

One major initiative is the integration of major coastal tourist terminals, which will help expand sea tourism routes and accelerate the development of key islands. A partnership agreement has been signed between two local companies to facilitate this process.

Currently, the city has opened seven core routes to different islands, with one more route about to launch and four others advancing in an orderly manner. The routes provide visitors with diverse options for island tourism and a variety of marine activities, such as sailing, yachting, scuba diving, surfing, as well as parasailing.

The "tourism+" initiative, which integrates sectors like healthcare, agriculture, hot springs, and traditional Chinese medicine, has been implemented. Furthermore, a campaign to distribute consumer vouchers has been initiated to stimulate consumption.