Home to more than 120 enterprises that specialize in the production, processing, and export of peonies, Heze has developed more than 260 kinds of peony-related products, including seed oil, tea, cosmetics, daily necessities, as well as biomedicine.

Its products are exported to more than 30 countries and regions around the globe, including the United States, France, Germany, and Japan.

The city has mapped out an action plan to bolster the peony industry through key measures, such as building a core area for the development of China's peony industry.

The plan follows the principles of turning peonies into products, following the government's guidance and marketization trends, while focusing on the key points of leadership, market, innovation, policy, as well as the integrated development of culture and industries.

Under the concept of popularization, marketization, industrialization, human culture, and internationalization, this year's event will present a visual feast for visitors with emphasis on such sectors as mass participation, cultural exchanges, as well as the integration of culture and tourism industries.

It will cover 71 activities in nine major sections: an opening ceremony, forums, trade negotiations, tourism, cultural performances, art exhibitions, folk customs, sports and healthcare, as well as the online festival.