"This international tourism and cultural expo aims to build a professional and international exhibition platform to showcase the beauty of Tibet's ecology, culture, history and the new achievements of socialism modernization of the region," Hu Heping, minister of culture and tourism, said in addressing the opening ceremony of the expo.

Hosted by the Ministry of Culture and Tourism and the government of Tibet autonomous region, various activities during the event were launched including a keynote forum and a tourism marketing promotion conference.

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