The personal care brand of sports equipment giant Adidas, produced by French beauty conglomerate Coty, launched a high-end shower gel with its brand ambassador — Chinese Olympic gold medalist snowboarder Su Yiming — in Shanghai on Sunday.

With a focus on moisturizing the skin, the new product forms part of a collection of seven products with a new hydration moisturizing formula.

Olympic champion Su shared his views on the products from the perspective of a professional athlete, noting: "The hydration power and unique fragrance are very suitable for professional athletes, making bathing a relaxing experience."

"I appreciate the brand's spirit: Nothing is Impossible, which is consistent with the constant breakthroughs and and pursuit of ultimate performance among athletes," Su added.