Luxury perfume brand Kilian Paris held an exclusive party in Shanghai last Thursday to celebrate its 15th anniversary by launching a new floral fragrance called "Can't Stop Loving You".

Launched in 2007, Kilian Paris made its debut at the 2019 China International Import Expo. It officially entered the Chinese market in 2020 when it opened its first store in Shanghai's IFC Mall.

"I am genuinely astounded by the rapid embrace of perfumery among Chinese customers. They possess a remarkable desire for individuality, seeking fragrances that are truly distinct — a notion that exudes sophistication and a forward-thinking mindset. It is in this context that Kilian Paris' unique philosophy and creative fragrances seamlessly align with the dynamic Chinese perfume market," said Kilian Hennessy, the founder of the brand.

"I am incredibly optimistic about the receptiveness of Chinese consumers in embracing our exceptional brand," he added.