The Jinan-based Qilu Bank has been contributing to public welfare for many years and such efforts were recently acknowledged after its brand Quanxin Public Welfare was honored as a "Top 10 Network Public Welfare Brand" by the cyberspace administration of Jinan city, Shandong province.

In order to support the central government's initiative to develop a safe and high-performance cyberspace across the nation and provide practical cases to promote network civilization, the administration launched an activity to award the cases that support these targets on June 15.

The activity lasted for one month and collected works in three categories: positive models for personals or teams, online public welfare brands, and short themed videos, aiming to promote integrated actions both online and offline in the city.

Thanks to the widespread participation from all walks of life, it collected more than 200 works, with the 10 best cases under each category being awarded.

Following the idea of "telling a good story about Qilu Bank's public welfare", the bank has been cultivating a friendly cyberspace through brand building, public welfare activities, and publicity and promotion. It has coordinated various public welfare and media resources within the bank.

As part of their next moves, the Quanxin Public Welfare brand will make good use of its exemplary role online to help create widespread recognition of online civilization and help to purify cyberspace with new norms.