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Casting into the unknown

By Xu Fan | CHINA DAILY | Updated: 2023-08-15 08:18
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Chen Hongwei, a veteran filmmaker and chief producer of the drama, has delved into advanced cinematic technologies. CHINA DAILY

"Nevertheless, virtual actors could potentially take on major roles if their facial expressions and gestures can be developed with sufficient realism and vividness. This prospect could become a reality as digital technology advances to a new level," he adds.

After graduating from Beijing Normal University, Chen consecutively worked as the deputy general manager at Wanda Media, a film and television drama arm of Dalian Wanda Group, and as vice-president of Tencent Pictures, a subsidiary of the internet giant Tencent Holdings.

Interestingly, he says that his career has coincided with the unprecedented expansion of the domestic film industry, particularly during his time at Tencent Pictures. This has provided him with valuable opportunities to engage in collaborations with Hollywood and delve into the dynamics of international cooperation. He was once in charge of the investment or distribution of several Hollywood movies, including Wonder Woman and Bumblebee.

"During the busiest period, I remember having back-to-back meetings throughout the day, meeting with seven Hollywood companies," he says, recalling that he was surprised to find that some American filmmakers have a deep understanding of China's film industry.

When the unexpected outbreak of the COVID-19 pandemic hit more than three years ago, causing the Chinese film industry to come to a halt, Chen also had more time to reflect on his own life.

Driven by a fascination with traditional Chinese culture and history, Chen departed from Tencent Pictures and started to pursue a doctoral degree at Beijing Film Academy in 2020.

He believes that for the future of homegrown special effects-studded movies, authentically understanding Chinese culture should be the top priority; otherwise, celestial creatures or demons featured in Chinese fantasy or mythological tales may resemble those created by Western studios.

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