The China International Travel Mart 2023 kicked off Friday in Kunming, capital of Southwest China's Yunnan province.

Themed "Nihao! China," the three-day event is co-sponsored by China's Ministry of Culture and Tourism, the Civil Aviation Administration of China and the provincial government of Yunnan.

The fair, with an exhibition area of some 90,000 square meters, features six special exhibition areas, attracting tourism promotion agencies, related enterprises and more than 800 international travel agents from over 70 countries and regions.

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