Guizhou provincial capital becomes a major attraction to visitors who are relishing the variety of sights and entertainment on offer, Yang Jun and Peng Chao report.

Guiyang, the capital of Guizhou province, is not just a key transit hub for tourists traveling to Southwest China, but it is also transforming itself into a popular tourist destination in its own right. With an attractive blend of distinctive ethnic culture, breathtaking landscapes and a trendy, modern urban lifestyle, the city offers visitors a unique travel experience.

Statistics from Guiyang's culture and tourism bureau show that in 2023 the city received 147 million visits, of which 31.2 million were overnight visitors, a year-on-year increase of 64.7 percent.

According to the 2024 Year of the Dragon Spring Festival travel report, released by Chinese online travel giant Ctrip, tourism orders in Guiyang saw a 105 percent increase compared to last year, with ticket sales increasing nearly sixfold.

The report also named Guiyang as one of the top 10 "dark horse" tourism destinations for domestic self-driving tours during the recent Spring Festival holiday.

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