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Where fashion meets self-expression

Fashion designer Zeng Yue blends Eastern and Western influences, emphasizing self-expression, comfort, and inclusivity through her brand, Li Xinran reports.

By Li Xinran | China Daily | Updated: 2024-03-27 07:34
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The style of Zeng Yue's fashion brand, Momonary, is dubbed "Eastern Rococo" for its ornate design. [Photo provided to China Daily]

Last year, Zeng also organized several events in London, which were more workshop-oriented compared to previous events. Participants gathered on a large carpet and they were provided with fabrics and materials featuring Momonary's distinctive elements.

"We always encourage our customers to create their own looks with clothes from our brand," Zeng said. "In our workshop events, we really emphasize this DIY aspect, urging them to get hands-on with our materials. It's truly amazing to see what some have created — from ties to small handbags."

Zeng oversees the design of prints, and she draws inspiration from everyday observations and experiences. "Inspiration doesn't come in a split second; more often, it emerges from what I've been researching or reading about lately," she said.

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