"Lujin feels close to me. It looks plain but feels very comfortable," said Shanghai-based American vlogger Lile Song Mahoney, dressed in a hanfu made of lujin. Mahoney, who is also a second-year student majoring in Chinese Language and Literature at East China Normal University, has a fascination with traditional Chinese clothing and costumes of various ethnic groups in China.

"Recent years have witnessed a hanfu frenzy on social media, but the popular hanfu styles are mostly those from the wardrobe of the noble and well-to-do families in ancient China," Mahoney noted. "I have been curious about what hanfuthat common people wore in the past. Lujin-made hanfu is probably the answer and it looks very charming."