After working at an airport for five years, Yan Qianqian decided to quit the job and start her own business in her hometown in 2021.

Yan Qianqian, now 29, and her father Yan Jiantiao founded an agriculture company focusing on producing pickled bamboo shoots, which is an important ingredient for the popular Luosifen rice noodles.

For years, she has been working with experts from local universities to improve the traditional making methods of the pickled bamboo shoots with modern technologies, trying to gain more favor from the young generation.