The inaugural Rockbund Ensemble music week, jointly initiated by the Rockbund Art Museum in Shanghai and the modern music brand MOIN, will kick off on August 14 to present a series of inclusive, diverse, and avant-garde music experiences.

Taking the theme of ensemble as its inspiration, the 5-day music gala will feature three main events: the MOIN Stage, Beat Exchange, and Pop-up Live. These dynamic music experiences will span the entire century-old architectural neighborhood of Rockbund.

As a free and diverse platform, the MOIN Stage encourages all forms of music to come alive. On August 17, eight promising R&B newcomers will each share two of their original works with the audiences on the MOIN Stage.

The rhythmic market, Beat Exchange, will bring together diverse brands in music, arts, culture, and technology every afternoon during the event, from 3pm until late evening, while Pop-up Live will showcase various music flash mobs collaboratively presented by artists, including a mix of East-West fusion and modular synthesizers.

The music week will sculpt a unique, temporary urban music landscape while honoring and endorsing a variety of individual artistic expressions.

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