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Traditional Chinese medicine culture comes alive in Nanyang

By Dong Senhe | chinadaily.com.cn | Updated: 2024-08-20 14:13
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An inside view of the Zhang Zhongjing Musuem in Nanyang, Central China's Henan province. [Photo provided to chinadaily.com.cn]

This year, the red wall on the west side of the cultural park went viral as many citizens went there to take photos and posted them online, drawing numerous visitors eager to capture the moments at the site.

Moreover, the park has come up with new ideas to promote the traditional Chinese medicine culture, opening a Zhongjing Drink Shop, a neo-Chinese style tea shop, offering a range of traditional Chinese medicine beverages crafted from authentic herbs.

Embracing the concept of food and medicine sharing common roots, the drinks blend traditional Chinese medicine formulations with flavors appealing to younger generations, infusing new vitality into traditional Chinese medicine culture. The tea shop has already established a chain brand in Nanyang, indicating a growing industrial trend.

Through the fusion of historical reverence and modern energy, the Medical Sage Cultural Park cultivates a rich cultural ambiance and serves as a gateway for individuals to immerse themselves in the traditional Chinese medicine culture.

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