Adidas has cultivated a long-standing partnership with Tsinghua University. Last year, the company collaborated with the China Literature and Art Foundation to produce the documentary series of Century Masters, featuring 21 distinguished figures associated with Tsinghua. Notably, the episode on Ma Yuehan aired this March, celebrating his legacy in Chinese sports.

Gulden emphasized that advancing sports technology is vital for building a robust sports nation in China, and the company is committed to contributing positively. Tsinghua has a rich sporting legacy, he stressed.

"We share fundamental values and aspirations in sports spirit and technological innovation, and we eagerly anticipate deepening our collaboration with Tsinghua University in the future," he stated.