The CEO also shared that iQIYI is developing its intelligent assistant, Taodou 2.0, which integrates advanced language model technology with recommendations, search, and customer support features. Users can converse with fictional characters via Taodou 1.0 within the iQIYI app.

Aside from leveraging AI technology to enhance its online user experience, the company has also been ramping up efforts to boost offline user experience by fusing premium content with cultural tourism. Wang highlighted the positive market response to iQIYI's VR immersive theaters that meet the evolving demand for diverse entertainment experiences.

The company also announced that it would host its annual Scream Night on December 7 at the Galaxy Macau, celebrating major milestones in the film and television industry while honoring outstanding creators and their works.