The Shanghai Pavilion at the 7th China International Import Expo, or CIIE, was unveiled to the media on Nov 3, showcasing the city's achievements in fostering new growth drivers.

Situated at the northwest corner of the National Exhibition and Convention Center, or NECC, Plaza, the pavilion covers 300 square meters and features a design resembling a traditional Shikumen lane, an architectural style from Shanghai that mixes Chinese and western elements.

The pavilion is divided into three sections: time-honored craftsmanship, Silk Road selections, and future space. A diverse array of exhibits such as time-honored brands, emerging consumer labels, curated brands, popular CIIE products, and advancements in five future industries were displayed.