The expo featured three main zones: equipment for snow and ice, brands and consumer goods. The agenda included exhibitions, project matchmaking sessions, promotional activities and on-site inspections.

Exhibitors offered discounted travel packages, winter sports equipment and consumer goods, while participants explored investment opportunities and procurement deals.

In addition, six professional forums examined trends in winter tourism, such as sustainable growth strategies and technological innovations. These discussions aimed to enhance Xinjiang's status as a global winter tourism hub.

Liu Boqian contributed to this story.