The first flagship store of Victoria's Secret opens to invited customers in Shanghai, Feb 22, 2017. [Photo/VCG]

US fashion brand Victoria's Secret plans to get closer to the skin as it launches its first flagship store in Shanghai today, and its next full assortment store will lift the curtain in Chengdu, Sichuan province, soon.

The new stores provide full range of products compared with the previous concept stores that only sold accessories in the country.

The company also plans to hold its annual fashion show in Shanghai at the end of this year.