Everybody can raise cattle on a smartphone

Cows graze on green pasture in Tallangatta, Victoria, Australia. [Photo/VCG]

Zhang Shengbo, founder of Angusmou.com, which is said to connect husbandry, internet and finance, said if you download the app and pay 5,000 yuan, you can adopt an Australian-based Angus.

"Via this, you can get spot beef directly from Australian ranches at low prices, and by raising this cow, you can get investment returns, which are in the form of future beef," Zhang said.

"Over the past year, we have acquired 200,000 such customers and the value of cattle has reached 50 million yuan.

"We control six ranches in Australia, which is equivalent to the area of four Singapore.

"In the downstream, we understand that consumers want safe, stable and crystal investment channels, and safe, traceable food at not very high prices. In the upstream, we know ranches want pre-paid cash to decide how much beef to produce."

"Even if you do not eat beef, you could also raise an animal, and the weight gain of this cow is your return in investment. You could cash it in easily as we have cooperated with an Australian livestock exchange."