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China / Society

Take 'lighting' photos and donate to blind kids

By Yan Dongjie (chinadaily.com.cn) Updated: 2016-08-03 13:01
Take 'lighting' photos and donate to blind kids

A couple at their seventies take a whole-body selfie in a photo studio recently built by Joy City Shopping Mall in Beijing. Drawing with a special pen in a dark room, people can take pictures with fluorescent effects, June 20, 2016. [Photo by Yan Dongjie/chinadaily.com.cn]

Does it sound good if you could contribute to charity while having fun taking photos? Joy City, a chain of shopping malls in China, is calling for people to donate money for children with eye disorders through its WeChat platform.

All the money raised via the campaign will be donated to Orbis, an international nonprofit organization that works to prevent, as well as treat, blindness, according to Joy City Mall.

Those who donate online can have the chance go to "Magic Lighting Box" at Joy City Mall where, assisted by professional photographers, they can "paint" with light and have their art eventually stitched into time-lapse photos

In an attempt to garner more attention and support, the event organizer has invited actresses and musicians such as Yuan Shanshan, Wan Qian and Dong Dongdong to be its ambassadors.

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