The Smiley Company, the owner of the smiling face image, is on the lookout to cooperate with Chinese designers and artists.

Company President Nicolas Loufrani says as the brand makes its foray into China's market, it will pay close attention to Chinese culture.

"We also will look for some young and talented Chinese designers to collaborate with us. We hope in the near future consumers can see the smiling face logo with a Chinese touch," Loufrani says.