Brooklyn boss bullish on China
By Yan Weijue | China Daily | Updated: 2014-07-25 07:34
CEO of Nets aiming to boost team's brand in 'critical global market'
For an NBA team to be truly successful these days, it requires powerful brand recognition as much as it needs a strong backcourt.
It also aims to develop a fan base as deep in Beijing or London as it is in Brooklyn or The Bronx.
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