Time-tested principles help Fuyao carve sustained business success, niche abroad, report Hu Haiyan and Hu Meidong in Fuzhou.

An expensive business school would probably call it the SIP principle, those letters standing for sincerity, integrity and persistence. But gimmicky, management-speak labels are not for Cao Dewang, chairman of Fuyao Glass Industry Group Co Ltd, and the Chinese business pioneer is happy to let his actions speak for themselves.

"It is sincerity, integrity and persistence that have helped put Fuyao Glass where it is today", said Cao, whose autobiography in Chinese, Xin Ru Pu Ti, (My heart is a bodhi tree) was published on Dec 17.